Taking A Stand: Tile Mountain Acquires Naming Rights to East Stand at Stoke City

Tile Mountain has strengthened its existing ties with Stoke City FC by becoming an Official Platinum Partner of the Club.

As part of the agreement Tile Mountain will have naming rights on the East Stand at the bet365 Stadium for the next two seasons, while the our branding will also appear on a wide variety of Club inventory.

Stoke City Chief Executive Tony Scholes said: “We already regard Tile Mountain, and in particular Chairman Mo Iqbal and Managing Director Jeremy Harris, as friends and supporters of the Club and we are delighted they have decided to become Official Platinum Partners.

“They are a rapidly expanding business who adopt an innovative approach to retail and we look forward to working even closer with them.”

Tile Mountain Managing Director, Jeremy Harris, commented: “As a forward thinking business we’re delighted to extend our support to such a forward thinking football club.

“Tile Mountain has in the past enjoyed a great relationship with SCFC  and given that our brand profile is growing, sponsorship of the East Stand is a great opportunity for us to increase that brand exposure further whilst still maintaining those links to the local area.

“The goal for us, much like Stoke City’s, is to reach the top and we’d be delighted if the Tile Mountain brand is a part of a Championship winning season for the club.”

In addition to the East Stand being known as The Tile Mountain Stand for the 2018/19 and 2019/2020 seasons, Tile Mountain will also feature heavily on perimeter LED displays, post-match interview boards, match tickets, matchday programs, and the Club’s official website.

Tile Mountain Brand Communications Manager Dean Quinn said: “It’s no secret that we’re big Stoke fans here at Tile Mountain and this partnership is the next logical step for us in showing our support.

(L-R) Dean Quinn (Brand Manager), Colin Hampson (Director), Paul Lakin (SCFC Chief Commercial Officer), Ansar Aziz (Director), James Bacon (Customer Relations Manager)

“We consider ourselves not unlike Stoke City in that we’re here to ruffle a few feathers within our sector and give our customers something to get excited about. Here’s hoping that Gary Rowett and his squad can do similar this season and fire Stoke back to the Premier League where they belong”.

Stoke’s first home game versus Brentford is on 11 August, Kick-Off 3:00pm.

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